Sponsoring a tournament is great for marketing and branding, reaching a new audience, and increasing customer relations. Sponsoring a tourney allows you to put your brand on all ads,posts,and streams related to the event, ensuring maximized exposure.

There is no denying, gaming culture is on a rapid rise. The League of Legends is melding traditional sports and online gaming with a city-based league structure, and eSports are even being considered for the Olympics.

And with services like Twitch, YouTube, and social media making it easier than ever for streamers and eSports teams to grow massive followings, it’s no surprise that the demand for gaming sponsorships is greater than ever.

In-game advertising is a monetization strategy that game developers use to boost their game's revenue. Game developers earn money and get paid by showing mobile game ads to their users.
This way, the ads become a part of the user experience and can help improve app engagement and retention rates.

An integrated marketing campaign combines multiple channels such as content, email, display advertising and social media in order to promote a consistent message to a specific audience. ... An integrated campaign can prove more successful than utilizing only a single advertising channel to a limited audience.